Smooth Scroll
This will hide itself!

PRODUCT DESIGNER
BASED IN CHICAGO, USA

VIKTORIIA CHISTIAKOVA

Senior Product Designer with 7+ years in EdTech and FinTech. From gamified learning for children to enterprise B2B to large-scale banking. I build conversion-driven experiences through activation mechanics, funnel optimization, and systematic testing.

Fast iteration. Deep research. Real impact. I design systems that work for users, scale for teams, and drive business forward.

Experience

Download Resume

April 2025 – Present

Senior Product Designer

Mellow

US platform for compliant global freelance hiring and payments – AI tools

  • Led 0-to-1 design of Project Radar, an AI-powered tool that matches freelancers with relevant projects. 70% of users actively engage with the feature and renew their subscriptions.

Dec 2023 – Apr 2025

Senior Product Designer

Alfa Bank

One of the largest private banks in Eastern Europe with 35M users – FinTech

  • Created a B2B platform with cost optimization mechanics and group tariff management. Reduced manager workload while increasing companies within holdings by 10% and products per company by 7%.


  • Built landing page constructor for corporate holdings that merged 10+ pages into 1 customizable template. Reduced time to relevant offers through personalized recommendations, increasing conversion by 12%.

Dec 2023 – Apr 2025

Senior Product Designer

Alfa Bank

One of the largest private banks in Eastern Europe with 35M users – FinTech

  • Created a B2B platform with cost optimization mechanics and group tariff management. Reduced manager workload while increasing companies within holdings by 10% and products per company by 7%.


  • Built landing page constructor for corporate holdings that merged 10+ pages into 1 customizable template. Reduced time to relevant offers through personalized recommendations, increasing conversion by 12%.

Jan 2022 – Dec 2023

Senior Product Designer

Foxford

Foxford is an online education platform for school students with 10M users – EdTech

  • Grew primary education segment: 23% activation and 16% conversion increase through onboarding optimization, free trial mechanics, subscription funnel redesign, and systematic A/B testing.

  • Increased margins by 30% by designing self-serve courses with gamification and reward systems, eliminating instructor costs and boosting elementary student engagement.

Sep 2021 – Feb 2022

Product Designer

Sber

The largest bank in Eastern Europe with 100M users – FinTech

  • Redesigned card blocking to work entirely through voice assistant, eliminating app handoff and removing 5 friction points – enabling seamless voice-first experience at scale


  • Redesigned card limits interface based on usability testing and support ticket analysis, reducing user errors by 18% through improved visual hierarchy and contextual guidance while accelerating task completion and increasing satisfaction

Aug 2019 – Sep 2021

Product Designer

Expert Gaming

A social network for forecasters and sports event analytics

  • Increased paid subscriptions by 12% through premium features and optimized conversion flows for advanced sports analytics and forecaster tools – validated via user research and A/B testing.

Get in touch

I design clarity from complexity. Let's talk about your next challenge.

vikaivashneva7@gmail.com

(872) 380-90-36

Smooth Scroll
This will hide itself!

PRODUCT DESIGNER
BASED IN CHICAGO, USA

VIKTORIIA CHISTIAKOVA

Senior Product Designer with 7+ years in EdTech and FinTech. From gamified learning for children to enterprise B2B to large-scale banking. I build conversion-driven experiences through activation mechanics, funnel optimization, and systematic testing.

Fast iteration. Deep research. Real impact. I design systems that work for users, scale for teams, and drive business forward.

Experience

Download Resume

April 2025 – Present

Senior Product Designer

Digital Innovations Agency

US platform for compliant global freelance hiring and payments – AI tools

  • Led 0-to-1 design of Project Radar, an AI-powered tool that matches freelancers with relevant projects. 70% of users actively engage with the feature and renew their subscriptions.

Dec 2023 – Apr 2025

Senior Product Designer

Alfa Bank

One of the largest private banks in Eastern Europe with 35M users – FinTech

  • Created a B2B platform with cost optimization mechanics and group tariff management. Reduced manager workload while increasing companies within holdings by 10% and products per company by 7%.


  • Built landing page constructor for corporate holdings that merged 10+ pages into 1 customizable template. Reduced time to relevant offers through personalized recommendations, increasing conversion by 12%.

Dec 2023 – Apr 2025

Senior Product Designer

Alfa Bank

One of the largest private banks in Eastern Europe with 35M users – FinTech

  • Created a B2B platform with cost optimization mechanics and group tariff management. Reduced manager workload while increasing companies within holdings by 10% and products per company by 7%.


  • Built landing page constructor for corporate holdings that merged 10+ pages into 1 customizable template. Reduced time to relevant offers through personalized recommendations, increasing conversion by 12%.

Jan 2022 – Dec 2023

Senior Product Designer

Foxford

Foxford is an online education platform for school students with 10M users – EdTech

  • Grew primary education segment: 23% activation and 16% conversion increase through onboarding optimization, free trial mechanics, subscription funnel redesign, and systematic A/B testing.

  • Increased margins by 30% by designing self-serve courses with gamification and reward systems, eliminating instructor costs and boosting elementary student engagement.

Sep 2021 – Feb 2022

Product Designer

Sber

The largest bank in Eastern Europe with 100M users – FinTech

  • Redesigned card blocking to work entirely through voice assistant, eliminating app handoff and removing 5 friction points – enabling seamless voice-first experience at scale


  • Redesigned card limits interface based on usability testing and support ticket analysis, reducing user errors by 18% through improved visual hierarchy and contextual guidance while accelerating task completion and increasing satisfaction

Aug 2019 – Sep 2021

Product Designer

Expert Gaming

A social network for forecasters and sports event analytics

  • Increased paid subscriptions by 12% through premium features and optimized conversion flows for advanced sports analytics and forecaster tools – validated via user research and A/B testing.

Get in touch

I design clarity from complexity. Let's talk about your next challenge.

vikaivashneva7@gmail.com

(872) 380-90-36

Smooth Scroll
This will hide itself!

PRODUCT DESIGNER
BASED IN CHICAGO, USA

VIKTORIIA CHISTIAKOVA

Senior Product Designer with 7+ years in EdTech and FinTech. From gamified learning for children to enterprise B2B to large-scale banking. I build conversion-driven experiences through activation mechanics, funnel optimization, and systematic testing.

Fast iteration. Deep research. Real impact. I design systems that work for users, scale for teams, and drive business forward.

Experience

Download Resume

April 2025 – Present

Senior Product Designer

Mellow

US platform for compliant global freelance hiring and payments – AI tools

  • Led 0-to-1 design of Project Radar, an AI-powered tool that matches freelancers with relevant projects. 70% of users actively engage with the feature and renew their subscriptions.

April 2025 – Present

Senior Product Designer

Mellow

US platform for compliant global freelance hiring and payments – AI tools

  • Led 0-to-1 design of Project Radar, an AI-powered tool that matches freelancers with relevant projects. 70% of users actively engage with the feature and renew their subscriptions.

Dec 2023 – Apr 2025

Senior Product Designer

Alfa Bank

One of the largest private banks in Eastern Europe with 35M users – FinTech

  • Created a B2B platform with cost optimization mechanics and group tariff management. Reduced manager workload while increasing companies within holdings by 10% and products per company by 7%.


  • Built landing page constructor for corporate holdings that merged 10+ pages into 1 customizable template. Reduced time to relevant offers through personalized recommendations, increasing conversion by 12%.

Jan 2022 – Dec 2023

Senior Product Designer

Foxford

Foxford is an online education platform for school students with 10M users – EdTech

  • Grew primary education segment: 23% activation and 16% conversion increase through onboarding optimization, free trial mechanics, subscription funnel redesign, and systematic A/B testing.

  • Increased margins by 30% by designing self-serve courses with gamification and reward systems, eliminating instructor costs and boosting elementary student engagement.

Sep 2021 – Feb 2022

Product Designer

Sber

The largest bank in Eastern Europe with 100M users – FinTech

  • Redesigned card blocking to work entirely through voice assistant, eliminating app handoff and removing 5 friction points – enabling seamless voice-first experience at scale


  • Redesigned card limits interface based on usability testing and support ticket analysis, reducing user errors by 18% through improved visual hierarchy and contextual guidance while accelerating task completion and increasing satisfaction

Aug 2019 – Sep 2021

Product Designer

Expert Gaming

A social network for forecasters and sports event analytics

  • Increased paid subscriptions by 12% through premium features and optimized conversion flows for advanced sports analytics and forecaster tools – validated via user research and A/B testing.

Get in touch

I design clarity from complexity. Let's talk about your next challenge.

(872) 380-90-36

vikaivashneva7@gmail.com

Get in touch

I design clarity from complexity. Let's talk about your next challenge.

vikaivashneva7@gmail.com

(872) 380-90-36